Business Story: Why Two Word Bubbles?

The evolution of a logo over six years...

It seems like a million years ago (really it was only the beginning of 2008) when we decided to change our business name from nas.image, based on Ashley’s initials, to the more inclusive name “Story Photographers”.  At the time I (Ashley) was doing the photography thing on the side while working as a preschool teacher in the morning and at a nonprofit women’s ministry in the afternoon... so we did not have the money to have a logo designed for us.  David created the first word bubble with text (the third image).  I was so proud of him and this idea we had hatched together.We started with this concept of our images as storytelling vessels after we had several people tell us that they saw our images doing just that.  The basic idea was that we observe your story and capture it with our cameras, telling your story through the images we created.  The one word bubble in the logo fit that idea well.  We tell your story through our images.  The “photography thing on the side” grew and grew, eventually creating a stable, full time job for both David and I.Through the past seven years we have come to recognize that we do not passively observe as we shoot- we can’t help but to interact when we are on the job.  We coach you through your story portrait sessions to keep the vibe comfortable & fun, while helping you situate your selves in natural, flattering interactions.   We take an active role in your portrait and wedding planning process by always being open to questions about the logistics of your day.   On your wedding day we do quietly observe & capture the action, but we also step up to efficiently direct family formals, gently help you keep to your schedule, as well as sensing when you need us to infuse calm into a chaotic moment.  This is who we are.  So this time we needed two bubbles.These two bubbles are you and your loved one(s), in front of our cameras.  We want our style of photography to turn you towards the one(s) you love and to remember that feeling.  These two bubbles are also you and your storyteller having conversations about each other, the best way to tell your story, what your story is all about.  It is also a metaphorical, creative conversation where you trust us to portray you in a way that is true to who you are.  These two bubbles are us choosing to be vulnerable and share of ourselves with you.  We acknowledge that it is important to build trust with you by letting you into our lives, since you are so intimately inviting us into yours.